Feb 08, 23 | By Derry Fitzsimmons
Digital signage is a powerful tool for businesses looking to engage customers and employees. It can be used to deliver information, promote products or services, or even just brighten up an office space. But how do you know what size digital signage screen is right for your business? This guide will help you make the best decision.
The first step to choosing the right size digital signage screen is to consider how you plan on using it. Will your content be mostly static images or videos? Are you displaying text-heavy menus or long lists of options?
Each use case will require a different size display depending on the amount of content being shown and the clarity at which it needs to be viewed. For example, if you’re displaying menus with lots of text and images, a larger screen may be necessary in order to ensure readability.
Distance from Viewer
The distance between your viewer and your digital signage screen will also play a major role in determining what size display is right for your business.
Generally speaking, the further away viewers are from the display, the bigger it should be in order to maintain visibility and readability of its contents.
Another factor that can influence the size of your display is dwell time—or how long viewers are spending looking at your digital signage content. If people are lingering longer than usual, it may indicate that they need more time to process what’s onscreen or that they don’t understand what’s being shown; both scenarios call for larger displays in order for viewers to take in all of their information clearly.
Ambient Brightness & Density of Text & Font Type
Lastly, ambient brightness and density of text (how much text is onscreen) as well as font type must all be taken into account when selecting a digital signage screen size. For example, if you have dense text in small font sizes displayed against a bright background, this will likely require a bigger display than if you were showing only one line of text in large font sizes against a dark background.
Selecting the right size digital signage screen for your business doesn’t have to be overwhelming! By taking into account factors such as use case, distance from viewer, dwell time, ambient brightness and density of text/font type—you can ensure that you’re making an informed decision when purchasing a new display that meets both your business needs as well as viewer preferences. With these guidelines in mind, finding the perfect fit shouldn't be too difficult!