The My Data app is for displaying your own internally-produced information. It's very similar to the News and RSS apps that we have except in this case it's your text. The most common use for this app is scrolling tickers, but it can display text as articles too and even format them in columns using a delimiter (comma, semi-colon, etc).
The information that it displays can come from text that you've typed into the properties box of the app, or it can pull data from a file on a web server or even from a Dropbox file as a txt or csv file. More about My Data
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